Brit Awards 2016 with Mastercard

Delivered breaking news and content live from the red carpet of Britain's most prestigious music award ceremony.

As part of a cross-media campaign, the Bauer Media team wanted to be first to break news from the glamourous red carpet, providing immediate social commentary on the newly crowned award winners.

With the help of our content management system, creative was constantly refreshed over the course of the award ceremony and delivered to digital screens across London in seconds. The team easily delivered over 20 different creative adaptations and used the opportunity to re-purpose content originally destined for social and radio media.

Content Management Software

This coordinated campaign was only made possible with our content management platform; a solution that allows live, dynamic and responsive digital out-of-home activations. Using the platform you can create campaigns, schedule content to be delivered in the future or choose creative to be delivered in real-time. You can deliver content to any screen format across multiple networks

Read More

• Date: March 2016
• Brand: Bauer Media
• Agencies: Kong Outdoor
• Campaign Details: Live Content Management/ Urban/ Live Events
• Impressions: 722,180 (Route, 2016)

Close Project

‘Balanced Choice’ Campaign

Optimising the launch of a new lunch range by monitoring weather conditions and delivering contextually relevant creative

Greggs the Bakers and Creative Race launched a dynamic campaign to promote Gregg’s new ‘Balanced Choice’ range, a range which boasts convenient and healthy lunch options all under 400 calories.

The dynamic campaign alternated between three creative adaptations and only displayed on screen when the ambient weather conditions were relevant for each creative. The data was sourced from the MET office official feed and provided hyper local insight into the weather conditions at each screen in the campaign.

Environmental Targetting

Targeting by environment is now a widely used means of dynamic campaign activation. You can target by weather condition, temperature, pollen count, atmospheric pressure and pollution. We only credible 3rd party data sources to guarantee accuracy, we gather insights from a host of different suppliers and use this insight to optimise the relevance of content.

Read More

• Date: January 2016
• Brand: Greggs the Bakers
• Agencies: Creative Race, Kong Outdoor, 8 Outdoor
• Campaign Details: Environmental Targetting/ Urban/ Retail

Close Project

'Closer to You' Campaign

Enabling a global media group to better engage with their local listeners by coordinating content management, real-time traffic updates and live music tickers.

As part of Bauer's ambition to build data-driven products that are centred on audience needs, Bauer City Network wanted to use digital out-of-home to create buzz around their inner city radio brands by delivering curated dynamic content.

Bauer City Network stations Hallam FM in Sheffield and Radio Aire in Leeds both signed up to the year long campaign equipped with our bespoke content management system. The dynamic campaign used our technology platform to display intelligent messages that could be easily edited, from events and feature news, to listener birthday shout outs. The activation was also accompanied by a live music and traffic ticker, enabled by aggregating 3rd party traffic data and integrating with Bauer Xcel Media's 1st party API.

Content Management Software

This coordinated campaign was only made possible with our content management platform; a solution that allows live, dynamic and responsive digital out-of-home activations. Using the platform you can create campaigns, schedule content to be delivered in the future or choose creative to be delivered in real-time. You can deliver content to any screen format across multiple networks

Read More

• Date: June 2016
• Brand: Bauer City Network
• Campaign Details: Live Content Management/ Roadside, Urban/ Live Events

Close Project

Project Name

Lorem ipsum dolor sit amet consectetur.

Escape is a free PSD web template built by Mathavan Jaya. Escape is a one page web template that was designed with agencies in mind. This template is ideal for those looking for a simple one page solution to describe your business and offer your services.

You can download the PSD template in this portfolio sample item at FreebiesXpress.com.

Close Project

Project Name

Lorem ipsum dolor sit amet consectetur.

Dreams is a free PSD web template built by Mathavan Jaya. Dreams is a modern one page web template designed for almost any purpose. It’s a beautiful template that’s designed with the Bootstrap framework in mind.

You can download the PSD template in this portfolio sample item at FreebiesXpress.com.

Close Project